Los Angeles-based Organic haircare line, Cabella, tells the story of how the federal program STEP (State Trade Export Promotion), boosts their international trade opportunities. The U.S. program allocates money to the states, so that small businesses can grow their brands in international territories. Through STEP, Cabella was able to participate in the largest beauty and trade show at Cosmoprof, in Bologna, Italy. As a result of all the services provided by the California Pavilion, Cabella was able to open in new international markets. This is Cabella's exporting story. Where will your next customer come from?